Everyone wants to be a character on their favorite show, and for one day, we made our fans’ dreams come true. In celebration of the Game of Thrones Iron Anniversary, we sent out a tweet offering to digitally turn fans into Game of Thrones characters with a custom-illustrated avatar. The offer was open to anybody who wanted one – all they had to do was tweet us a selfie. (Not bad, considering most offers in Westeros end with a trip north of the Wall.)
THE TWEET
It’s the #IronAnniversary and I’m making @GameOfThrones avatars — who wants one? Reply with a selfie and I might make you a new Westeros-style avi.
— HBO (@HBO) April 16, 2021
THE AVATARS
The selfies streamed in, and our team of illustrators got to work creating over 90 custom avatars in real-time, gifting our fans with custom-drawn portraits of themselves as a Game of Thrones character that they could show off on the HBO Max app or their various social profiles.
I tried to capture your not-so-terrifying side. pic.twitter.com/u8aCFt0hWs
— HBO (@HBO) April 16, 2021
I don’t think they allow tie dye at Casterly Rock. pic.twitter.com/IhRfuT3YqH
— HBO (@HBO) April 16, 2021
Feast on these. pic.twitter.com/hkybGRaivw
— HBO (@HBO) April 16, 2021
Winterfell just got an extra streak of purple. pic.twitter.com/69BxysIR41
— HBO (@HBO) April 16, 2021
It’s you you you!!! pic.twitter.com/lP2cNjtosk
— HBO (@HBO) April 16, 2021
May you have nerves of Valyrian steel. pic.twitter.com/NdxBwDQwam
— HBO (@HBO) April 16, 2021
Then you shall stay in The North. pic.twitter.com/yW9XwQxQ3B
— HBO (@HBO) April 16, 2021
And a White Walker you shall be! pic.twitter.com/rk99ikSPRR
— HBO (@HBO) April 16, 2021
Casterly Rock awaits you. pic.twitter.com/czhFdxZqIt
— HBO (@HBO) April 16, 2021
A girl has no name. pic.twitter.com/aIzFwzRKlj
— HBO (@HBO) April 16, 2021
Check your right shoulder. pic.twitter.com/bbkUCccGum
— HBO (@HBO) April 16, 2021
Lean into your inner Lannister. pic.twitter.com/hCg4W2cduR
— HBO (@HBO) April 16, 2021
No need to apologize, m’lord. pic.twitter.com/852UbbiApE
— HBO (@HBO) April 16, 2021
Now you must protect the royal throne. pic.twitter.com/ss8dbnE5oy
— HBO (@HBO) April 16, 2021
There are plenty of headhunters in Westeros. pic.twitter.com/0lB1eNezMm
— HBO (@HBO) April 16, 2021
I seriously hope they have mustache wax beyond the Wall. pic.twitter.com/jgWQuFkhAi
— HBO (@HBO) April 16, 2021
Will you unite the Seven Kingdoms? pic.twitter.com/0gRdsdzKtB
— HBO (@HBO) April 16, 2021
As long as they don’t practice blood magic… pic.twitter.com/kLXpPd8Tu0
— HBO Max (@hbomax) April 16, 2021
You’re a natural born Bloodrider. pic.twitter.com/mvOsFRXFbL
— HBO (@HBO) April 16, 2021
You’ve got more of a House Lannister vibe tbh. pic.twitter.com/uRDHZhUo9L
— HBO (@HBO) April 16, 2021
Hope you like paying debts. pic.twitter.com/F8CJi6ZVn6
— HBO (@HBO) April 16, 2021
Castle Black is your new home. pic.twitter.com/XLWbdouINC
— HBO (@HBO) April 16, 2021
The perfect disguise. pic.twitter.com/88xMyqdfLO
— HBO (@HBO) April 16, 2021
All hail the King of the Andals. pic.twitter.com/1gh1YVBP9t
— HBO (@HBO) April 16, 2021
Had a feeling you like playing with fire. pic.twitter.com/2jlIWqix3A
— HBO (@HBO) April 16, 2021
HERE YOU GO pic.twitter.com/NifQJ1myDI
— HBO (@HBO) April 16, 2021
How about Essos? pic.twitter.com/XxTFZz1p6r
— HBO (@HBO) April 16, 2021
You’ve got that Beyond the Wall look. pic.twitter.com/R3C4gPNMNw
— HBO (@HBO) April 16, 2021
Your watch starts now. pic.twitter.com/bsqhHVhOW9
— HBO (@HBO) April 16, 2021
The friendliest White Walker in all of Westeros. pic.twitter.com/ZF5uW6fGYW
— HBO (@HBO) April 16, 2021
Shades ✅ Sword ✅ Devotion to the Throne ✅ pic.twitter.com/Eg92o3F0hZ
— HBO (@HBO) April 16, 2021
Ask and ye shall receive. pic.twitter.com/NTxG3Wzfov
— HBO (@HBO) April 16, 2021
Your mission: Defend the Wall pic.twitter.com/EHl9X0focC
— HBO (@HBO) April 16, 2021
As you wish, Wildling. pic.twitter.com/JQkA30kTgp
— HBO (@HBO) April 16, 2021
Did ittt pic.twitter.com/SFcTByT0cQ
— HBO (@HBO) April 16, 2021
Red Priestess suits you better. pic.twitter.com/BE9xlMwPLs
— HBO (@HBO) April 16, 2021
I left out that random person next you. pic.twitter.com/xpzwMCc9zr
— HBO (@HBO) April 16, 2021
Animal Kingdom, welcome to the Seven Kingdoms. pic.twitter.com/bapJDFuiHA
— HBO Max (@hbomax) April 16, 2021
Brave of you to take the black. pic.twitter.com/qOPVYyxizk
— HBO (@HBO) April 16, 2021
Not so sweet in Westeros. pic.twitter.com/Qr4migT4A4
— HBO (@HBO) April 16, 2021
I bend for you, Khaleesi. pic.twitter.com/WKnBms32Dj
— HBO (@HBO) April 16, 2021
A warm welcome to Westeros. pic.twitter.com/c2DnvkJPhi
— HBO (@HBO) April 16, 2021
This round's on us. pic.twitter.com/mCM2o41M2d
— HBO (@HBO) April 16, 2021
Hmm you look familiar. pic.twitter.com/Eyn7mdO7yf
— HBO (@HBO) April 16, 2021
It’s very good. pic.twitter.com/hE0IzhpNzL
— HBO (@HBO) April 16, 2021
Welcome to the Kingsguard. pic.twitter.com/2ufmg0VPtn
— HBO (@HBO) April 16, 2021
Cheers! pic.twitter.com/Ys4Uy83Soh
— HBO (@HBO) April 16, 2021
Unleash your inner lion. pic.twitter.com/GmVapHvdhg
— HBO (@HBO) April 16, 2021
Pull up a seat to the Small Council. pic.twitter.com/HmjlHBs4EN
— HBO (@HBO) April 16, 2021
She has no debts either. pic.twitter.com/skHt5nloXC
— HBO (@HBO) April 16, 2021
Your wish is our command, Priestess. pic.twitter.com/a018JcHeoA
— HBO (@HBO) April 16, 2021
I hope red is your favorite color. pic.twitter.com/OEozRFNuH3
— HBO (@HBO) April 16, 2021
You’re like a cool, laid-back kind of Khaleesi. pic.twitter.com/lyV4tEdtml
— HBO (@HBO) April 16, 2021
You look ready to cross the Narrow Sea. pic.twitter.com/TA004Z1YRk
— HBO (@HBO) April 16, 2021
The crown suits you well, m’lord. pic.twitter.com/bY3MRvR17C
— HBO (@HBO) April 16, 2021
Be sure to feed your dragon a healthy diet of goat. pic.twitter.com/uWk48Wzy0Y
— HBO (@HBO) April 16, 2021
Introducing the new Lord Commander. pic.twitter.com/Jq2CFLC3iY
— HBO (@HBO) April 16, 2021
Will you fight for the North? pic.twitter.com/xwiIwC8Vre
— HBO (@HBO) April 16, 2021
Our CEO joined in on the fun, too.
Have I ever said how fun it is to be on the @WarnerMedia team? In honor of the anniversary for @GameOfThrones...😂🦇🐺🗡🎬 https://t.co/D4nbHfiI6I pic.twitter.com/60elEt8Yiy
— Jason Kilar (@jasonkilar) April 17, 2021
THE RESPONSE
What did the newest citizens of Westeros think? Well, the new avatars were a hit – even the CEO of WarnerMedia got in on the fun.
Woah!! Haha this is so cool.
— WES BARKER (@StuntMagician) April 16, 2021
Bless
— L∆uren 🌙🌙 (@_laurenhasper) April 17, 2021
Thanks I love it forever.
— Johnrick Smithington, Esq. (@toopunktocluck) June 30, 2021
I love this so much! Thank you!!!!
— Maggie ||-// (@themagster23) April 16, 2021
Hahaha they made @StuntMagician Joffrey!! Hahahaha
— Chris Ramsay (@chrisramsay52) April 16, 2021
Thanks guys!!!
— Angelica - Red (Taylor’s Version) ❤️🍂🧣 (@Ravenclaws4Life) April 16, 2021
You’re so right haha thank you 😊 I appreciate it
— Desiree Hope (@purplegunner513) April 17, 2021
Will you unite the Seven Kingdoms? pic.twitter.com/0gRdsdzKtB
— HBO Max (@hbomax) April 16, 2021
This is awesome
— Alberto Santiago, Jr. (@bertoasantiago) April 16, 2021
Be sure to feed your dragon a healthy diet of goat. pic.twitter.com/uWk48Wzy0Y
— HBO Max (@hbomax) April 16, 2021
Thank you, King @hbomax Valar Morghulis 😬 the avatar made my day :)
— Pali (@fazlyrahmat) April 16, 2021
THE RESULTS
In the end, our amazing illustrators created 90 unique custom avatars for Game of Thrones enthusiasts around the Twitterverse – and we achieved well over 1 MM impressions in the process, effectively bringing a little bit of Westeros to our fans.
